NEW YORK – March 18, 2015 – If it seems like you're having a hard time attracting millennial-age clients, it might relate to the way different generations like to get their real estate information.

According to a new survey commissioned by Neoscape, younger homebuyers are avoiding real estate practitioners when they need information, choosing instead to do their own research and relying on other sources.

Almost half of people (51 percent) ages 25 to 34 say they prefer to get real estate data from marketing materials, renderings and websites instead of a broker, according to the survey. Older people, however, still rely on the human touch, with 62 percent of adults older than 55 saying they work with a broker.

Of the younger set, 55 percent say a mobile app has more influence over their real estate decisions than a broker, while only 14 percent of the older adults use any kind of mobile app at all.

However, both generations agree about influential information: 85 percent of all ages say a property website has the most influence over their home buying decision.

An individual's income may be a strong indicator of whether they gravitate toward a real estate professional. The survey found that the more a buyer earns, the more likely he or she will work with a broker. Sixty-four percent of people earning more than $100,000 annually say they use a broker to buy a home.

"We were surprised by how quickly sentiment is changing about the traditional home buying process, and it's clear that the real estate industry needs to shift how it markets property, especially to first-time home buyers, who are increasingly urban, savvier and more independent than ever" says Rodrigo Lopez, Neoscape's chief creative officer, "Brokers especially need to harness technology to remain relevant with the younger demographic."

Affluent buyers also make more logical housing choices than emotional. Sixty percent of people who make more than $100,000 say they think more with their head than their heart, and 94 percent say they gather real estate data from property websites when shopping for a home, according to the Neoscape survey.

Of those who say they think more with their heart, 46 percent make less than $50,000.

Source: Realtor® Magazine

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